Global Product Design for Apple Vision Pro

Here's a 20/20 recap.

This effort required deep collaboration across business, engineering, and local teams to navigate the nuanced laws, consumer protection regulations, and product requirements that vary by country. From adapting the checkout experience to comply with region-specific disclosures, to modifying post-purchase prescription upload, every touchpoint had to be thoughtfully re-considered and at times re-designed completely. The result was a consistent, premium experience that respected local norms while staying true to Apple’s global design and operational standards.

Launched in 11 countries.

Spanning across 12 touchpoints.

Adapted for 2 internal tools.

The biggest challenge? People's eyes.

Eye conditions were the single biggest friction point across all touchpoints. Depending on the eye condition, we would have to either hard fail them out of the experience as they would be incompatible or warn them that there would be steps after purchase to take. Further complicating eye conditions were local laws; for example, certain countries considered Optical Inserts to be a healthcare device and as such, would not let us sell them online. This required us to rethink how to handle triaging customers in an offline experience at specific stores in these countries, putting more of the burden on the ZEISS Professionals Network, and further delaying a customers ability to use the product they just purchased.