increase to clicking on CTA's.
increase to add to bag for engaged users.
increase to comparing models.
Within months of joining, I audited the design system, overhauled the core Ui, implemented better Ux practices, and helped developers code the front end of the application.
Designing with big data sharpened decisions, revealed patterns, and drove more impactful, data-informed decision making.
By highlighting key data for multiple user journeys, risk was drastically reduced, saving money and more importantly, time across the organization.
I scaled the buy-flow and post purchase journies to work around the world, accounting for local laws, regulations, and people's vision requirements.
I managed user flows for 12 touchpoints across mobile, tablet, desktop, Apple Store App, internal tools like Retail Call Centers and Employee Purchase Programs.
Working closely with PM, Engineering, and major stakeholders, we worked collaboratively and incorporated feedback and iterated on changes daily.
increase to scrolling the entire page.
increase in click engagements.
Customers could now engage with content in meaningful ways, and teams could design and build in repeatable ways.
Empathize. Understand how a problem is experienced by people in their context. Define. Give shape to the problem and illustrate its impact on the user. Ideate. Design solutions that align with user goals. Prototype. Build a minimum usable experience. Test. Gather feedback and data to prove or disprove original theories. Iterate. Reassess and adjust the workflow until the right solution is found.
empathize. understand how a problem is experienced by people in their context.
Define. give shape to the problem and illustrate its impact on the user.
ideate. design solutions that align with user goals.
Prototype. BUild a minimum usable experience.
test. gather feedback and data to prove or disprove original theories.
iterate. reassess and adjust the workflow until the right solution is found.
Meta
Oura
Apple
Former clients
