Design
for people.

NAME: CALEB SPASE

OCCUPATION: sr. PRODUCT DESIGNER

experience: 10 years

location: USA, REMOTE

×DESIGN×UX×UI

COLLAB×THINK×SOLVE×

Global Vision

Scaling the Apple Vision Pro commerce and post-purchase journeys.

Product Demos

Improving educational content on Apple's product pages.

Product Education

Building a framework to create more confident customers.

Omni Research

Understanding cross channel experiences from macro to micro.

Centralized Data

Centralized data, risk forecasting, and visualization platform.

Smart Coverage

Insurance that covers your stuff, anywhere, anytime.

Evolving Apple.com With a Product Mindset

growth • research • frameworks • systems

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53%

increase to clicking on CTA's.

18%

increase to add to bag for engaged users.

65%

increase to comparing models.

Department of Defense Digital War Room

product design • design systems • data visualization

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Design System

Within months of joining, I audited the design system, overhauled the core Ui, implemented better Ux practices, and helped developers code the front end of the application.

6,000 Datasets

Designing with big data sharpened decisions, revealed patterns, and drove more impactful, data-informed experiences.

Risk Reduction

By highlighting key data at the right moments in the users journey, risk was drastically reduced, saving money and more importantly, time.

Global Product Design for Apple Vision Pro

scale • product design • user research

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11 Countries

I scaled the buy-flow and post purchase journies to work around the world, accounting for local laws, regulations, and people's vision requirements.

300+ Contexts

I had to manage user flows for 12 touchpoints across mobile, tablet, desktop, Apple Store App, internal tools like Retail Call Centers and Employee Purchase Programs.

1 Week Sprints

Working closely with PM, Engineering, and major stakeholders, we worked collaboratively and incorporated feedback and iterated on changes daily.

Developing a Demo System for Apple's Digital Channels

growth • research • innovation • systems

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8.1x

increase to scrolling the entire page.

10%

increase in click engagements.

Interactive System

Customers could now engage with content in meaningful ways, and teams could design and build in repeatable ways.

Empathize. Understand how a problem is experienced by people in their context. Define. Give shape to the problem and illustrate its impact on the user. Ideate. Design solutions that align with user goals. Prototype. Build a minimum usable experience. Test. Gather feedback and data to prove or disprove original theories. Iterate. Reassess and adjust the workflow until the right solution is found.

empathize. understand how a problem is experienced by people in their context.

Define. give shape to the problem and illustrate its impact on the user.

ideate. design solutions that align with user goals.

Prototype. BUild a minimum usable experience.

test. gather feedback and data to prove or disprove original theories.

iterate. reassess and adjust the workflow until the right solution is found.

Product Designer